JW Marriott Report Gold Coast Tourism Market Confidence

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The Surfers Paradise Marriott Resort & Spa in Queensland will be converted into the JW Marriott Gold Coast Resort & Spa for million, which is expected to be completed in December 2020.

The arrival of the JW Marriott brand in Australia on the Gold Coast was in response to a growing demand for luxury accommodation and experiences.

“The debut of the JW Marriott brand and the million investment demonstrates confidence in the vibrant Gold Coast tourism market and its ability to recover after a period of major disruption,” said Sean Hunt, Regional Vice President for Australia, New Zealand and the Pacific at Marriott International.

“The Gold Coast has long needed a higher level of accommodation to please the most cost-effective travellers looking for luxury stays in the area. This market has been underserved for some time, and we don’t see that demand falling,” Hunt tells CEO magazine.

“The Gold Coast received 13.1 million national visitors in 2019 (compared to 1.1 million international visitors) who spent billion during their stay in the region.

“As the resort is traditionally occupied by an 80% domestic market, we are confident that it will continue to function well with interstate travel and with an emphasis on stays in the local market,” he explains. “The new brand will also increase our market share by attracting a new segment of travelers in addition to our current and repeat customers.”

Hunt adds that the multinational hotel company is aware that the needs of travelers and consumers will change after the recent times.

“We strongly believe that there will always be a high demand for luxury accommodation and experiences on the other side,” he notes. “Especially for brands like JW Marriott, which have a strong focus on customer well-being, living in the present and sustainability.”

Australian design studio DBI, the original architects and interior designers behind the existing property, were hired to rethink and elevate the property to JW Marriott’s luxury standards.

“There is currently a significant shortage of first-class accommodation options and luxury hotels in the region to meet the growing demand of the luxury segment.”- Sean Hunt.

With 223 rooms and suites, the hotel will reflect the beauty and relaxed atmosphere of the Queensland coast. The new rooms, which offer a choice of views of the sea or the hinterland, are also inspired by the local landscape.

The hotel’s six restaurants and drink stands, including two main restaurants, a lounge and lobby bar, a poolside bar, a new Japanese screech bar and an iconic JW market, provide guests with access to a variety of dining options.

Citrique, the main restaurant of the complex, will be completely redesigned and reconfigured to incorporate a new interactive kitchen.

As part of Citrique, the JW Marketplace is the hotel’s café and provedore, serving coffee, local produce and takeaway snacks.

Misono, the resort’s teppanyaki restaurant, is expanding into an “avenue” of new Japanese dining experiences, including an izakaya, tea room, and sushi bar.

A Japanese screech bar with an outdoor terrace will be a new addition to the resort’s range of food and drinks.

Chapter & Verse will be transformed into an indoor-outdoor lounge and bar experience connecting the complex’s property to the outdoor lagoons and bathing area.

In addition, the complex has outdoor pools with a variety of depths and activations, including the saltwater lagoon with more than 300 tropical fish.

“There is currently a significant shortage of first-class accommodation and luxury hotels in the region to meet the growing demand of the luxury segment,” Hunt says.

“We have known for some time that an option more luxurious is needed, and the JW Marriott Gold Coast Resort & Spa Marriott International is perfectly positioned to meet this demand.

“Close to the beautiful beaches of the coast and with easy access to the Gold Coast hinterland, the resort is surrounded by experiences that will please the luxury travel segment.”

The JW Marriott Gold Coast Resort & Spa will also expand its meeting and event offerings, with 2,000 square feet of refreshed function space with 10 scalable meeting rooms to suit different event needs. The 715-square-foot, pillar-less JW Ballroom provides vehicle access suitable for large-scale exhibitions and product launches. A smaller ballroom offers 276 square meters of space for meetings and events.

“We are absolutely thrilled we are starting to process our paradisiacal oasis of tropical experiences to offer luxury-authentic-the golden beaches of the Gold Coast,” says Ravinder Dhesi, Managing Director of JW Marriott Gold Coast Resort & Spa.

“We look forward to welcoming our customers to our improved complex and anticipating all their needs with our outstanding service and a warm and hospitable team.”

The complex has developed a comprehensive approach to address the security challenges presented by recent times, including higher cleanliness standards and changes to associated guest protocols.

The JW Marriott Gold Coast Resort & Spa will join the portfolio of 20 Marriott International hotels in Australia.

Over the next 12 months, Marriott will open eight new hotels, including the W and Ritz-Carlton hotels, adding 2,000 rooms and adding a third to the portfolio.

Hunt reveals that another 11 Marriott hotels are set to open in the next two years, most of which are already under construction.

“It’s the first JW Marriott to hit the market, which will help increase local awareness of the JW Marriott brand, which in turn will generate more interest and opportunities for its expansion,” notes Hunt.

“We operate 95 JW Marriott hotels worldwide in more than 30 countries, with the brand currently much more present on other continents.

“We look forward to growing its footprint here in the Australia, New Zealand and Pacific region in the not too distant future.”

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